Market Intelligence Reports

Sparkwinn’s Market Intelligence report offers a unique consumer perspective & insights 

Market research is the core of our business. Our consumer reports have been molded with the solid backing of the data collected through primary research conducted. We publish research reports across a diverse range of industries and consumer segments within Sri Lanka.
Our reports provide the right market data, consumer research to easily identify the opportunities that lie ahead to succeed in your market.
We strive to provide you with a comprehensive 360 degree view through a combination of primary research (using both quantitative & qualitative methods) combined with secondary research.

Report – June 18: What are Mobile Phone Shoppers Searching Online 

Shoppers world is filled with an abundance of choices, where they dig through a wealth of information online before deciding on their next big purchase.The value of search is immense, as searches are no longer just clicks, but represent an individual consumer on a specific journey.  Every time a shopper researches about a product online, it generates a series of data points.

Sparkwinn_Research_Smart Mobile Shopper Insights_Q2_2018

Therefore,  Sparkwinn Research collaborated with IdeaBeam, Sri Lanka’s leading price comparison site to connect the dots between the shoppers search patterns and tell a story.  Over 2 million monthly landing page views on Idea Beam’s website was analyzed  to understand the brands searched by mobile phone shoppers.

This reports tells us a story on – the mobile phone brands/models searched by the local mobile shoppers?

Download Here: Sparkwinn_Research_Smart Mobile Shopper Insights_2018

 

Report – May 19: Silver lining of hope: Sparkwinn Research captures pulse after Easter Attacks

Colombo’s streets slowly regain a sense of normalcy, as people feel more secure on the measures undertaken to degrade terrorist’s capacity to harm. People return to work, shops re-open as the city recovers from the collective trauma that made public feel anxious about national security as the series of events unfolded last week.

Peoples Pulse after easter attack

The opinion poll was conducted on twitter between 23rdApril to 29thApril 2019. Intention of the survey was to gauge public sentiments following the Easter attacks that took place in Sri Lanka on the 21stApril 2019. It must be noted that the poll was conducted among those who were active online, and with limited sample size, which confines to taking any decision representatively.

Download full report: People’s Pulse_After_Easter_Attacks_Sparkwinn_Apr_19

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