Who we are

Suthaharan Perampalam : Head of Sri lanka Market research firm

Suthaharan Perampalam
Director: Consumer Research & Insights

Haran has over 9 years of market and social research experience. He possesses a sound technical knowledge on managing and conducting quantitative and qualitative researches across various consumer groups.

Haran worked as a Research Manager, Consumer Insights at Nielsen and as a Senior Business Analyst at MTI consulting. His business expertise extends to cover different sectors including FMCG, B2B, Industrial and Education for which he carried out numerous consumer research, customer segmentation, usage/attitudes and market entry/feasibility studies. Handled key corporate clients like Hemas, Browns, Etisalat etc. while working at Nielsen. During his tenure at MTI Consulting, Haran was involved in strategic planning, re-structuring and market intelligence related projects.

While working for LIRNEasia, He managed research in India and Sri Lanka which explore the opportunities for under-employed youth, women and previously- excluded persons participating in micro-work platforms.  Haran was involved in conducting statistical analysis & insight generation for a research that included two nationally representative sample survey of ICT use in Myanmar.  He also  managed a study looking at policy implications of tariff designing in the electricity sector in Sri Lanka. Haran’s interests are mainly on Inclusive development, Shared economy, Financial Inclusion and decent work employment related dimensions.

Haran holds a Masters in Economics and a Bachelor’s in Business Administration from the University of Colombo and Postgraduate Diploma in marketing qualification offered by CIM.


Mithula Guganeshan 
Manager : Consumer Insights

Mithula has over 5 years of market research experience working for global and local market research organizations such as Nielsen . She worked as a Senior Researcher of the Customized and Retail research team. She has a comprehensive knowledge in a variety of research studies including Market feasibility, satisfaction surveys, brand equity, segmentation, usage & attitudes, concept/product testing in the areas of FMCG, Banking & Finance, B2B and telecommunications.

She actively writes thought-provoking articles on business, economy and finance related subjects to provide new knowledge and insights to the society and industry on local and international media. Her articles have been published on international and local media, namely Global Press Journal, Daily FT, Lanka Business Online, Roar.lk and Colombo telegraph.
Her articles are well supported with insights from the extensive researches that she undertakes. She mainly focuses on writing on themes such as Financial Inclusion, Banking for the poor, Women Empowerment and Inequality.

For more information , <https://www.linkedin.com/in/mithula-guganeshan-63834a4b?ppe=1>